Altrincham Businesses Benefit from New Digital Skills Programme Pilot

March 6, 2014 12:01 pm


TEN independent Altrincham businesses are amongst the first in the country to receive the brand new Digital High Street Skills training.

The programme, which aims to help businesses make the most of the internet and social media to boost business and profits, is run by the National Skills Academy for Retail (NSAR), in partnership with the Association of Town and City Management (ATCM).  They are launching the new Digital High Street Skills programme this month and have worked with Altrincham Forward to pilot the training.

The programme has been put together and is delivered by professionals with significant retail experience across 75 locations in England and then later across the rest of the UK.

Executive Councillor Michael Hyman, said: “We are delighted to be the first town to pilot this new training.  After the initial session alone the businesses who attended found it a real eye opener and were excited about putting what they had learnt into practice.”

Martin Duff who attended and is owner of Randalls Jewellers and Vice-Chair of the Altrincham Forward Retailers and Leisure Forum, said, “It was amazing to find out about some of the quick, easy and free things that we can do to help promote what we have to offer via the internet.”

Martin will also be attending the Future High Street Summit on 26th March 2014 at The National Space Centre, Leicester to provide feedback on his experience.


Tracy Duggan, Head of Product Development at the National Skills Academy for Retail stated, “The objective of the programme is to fill the ‘Digital Divide’ between small and large businesses, and to demonstrate that digital up-skilling will play a crucial role in delivering improved economic results and social experiences on the high streets of the future.

“It will help small businesses to establish or make the most of their online retail presence, and find out about digital marketing tactics that will really help boost their bottom line. The programme will show how multi-channel retailing is relevant to every size of business, and why small businesses need to take full advantage of the online opportunities that can help them to build and grow their business and ensure their long-term sustainability.”

The Digital High Street Skills suite of programmes has been developed with the help of the Employer Ownership Fund.  Through the Employer Ownership Fund, the National Skills Academy for Retail can offer training and mentoring for small retail businesses at substantially reduced rates. The Fund is accessible to all retail businesses with fewer than 250 employees in England and is available until the end of July 2014.

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