Myers Lister Price celebrates re-brand

September 12, 2012 9:55 am

MLP Solicitors Altrincham celebrate re brandALTRINCHAM-based Myers Lister Price Solicitors (MLP Solicitors) is celebrating its re-brand as it consolidates its position as the specialist commercial law firm for North West businesses and business owners.


The 35-strong firm launched its new branding to clients, associates and friends this week.


As part of the re-brand, the firm undertook a research project with existing and potential clients, followed by a series of brand workshops to define its service and operational processes and develop a clearly defined brand footprint.


Michael Lister, managing partner at MLP Solicitors, said:

“Our research very clearly showed what commercial clients need, want and value from their legal adviser; clear direction and straightforward advice delivered by business savvy solicitors who understand the impact of business interruption.


“Ultimately, business owners are looking for successful outcomes, a proposition which features in our new strapline.


“Our new visual identity differentiates the firm from High Street solicitors and conveys the modern and vibrant approach we have to helping our clients achieve their goals.


“However, the visual aspect of the brand was the final consideration. Our re-branding exercise was really about understanding our vision to be the most trusted provider of legal services for business people in the North West and how we convey this message to the market. It focused our minds on the way we look, talk and behave, all with an eye on delivering successful outcomes for clients.


“It is important that the whole MLP team is pulling in the same direction, each understanding their role in contributing to the client experience.


“We now have a very clearly defined brand proposition which is entirely client centric and a team eager to drive the business forward. We work with corporate clients to help them plan for the whole lifecycle of their businesses, which is a strategy that delivers tangible returns in line with their goals.”

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